The idea of Bhumijaa (“Rebirthing the Earth”) was born against the backdrop of the challenges that women agripreneurs face and the opportunities that can be created to enhance their contribution to the rural economy as a vital component of both the peasant food web and the sustainable or healthy food movement. Bhumijaa’s focus on women farmers and agripreneurs is based on a philosophy of feminine energy and the environment.
Vision
To create the best traditional food brand in India and globally.
Mission
- Bhumijaa aims to develop 1000 women and youth agripreneurs by 2021.
- Introducing and marketing 35 traditional foods across regions of India by creating consumer demand.